Sunday, August 1, 2010

Sexist advertisement removed

Cauldron took down the sexist advertisement. Result! The Donne Libere organised a petition-signing event for the ad to be removed, and one of the members held an interview with the director of the company on national radio, where he completely embarrassed himself. He offered a kind of written ‘apology’ where he said you can see worse images than these on Italian TV every day and on the promenade at the seafront in Milazzo! As if sharing the blame released him from responsibility … He also said that if the ad were placed in bigger, more cosmopolitan cities such as Torino, Milan or Rome, no one would bat an eyelid as the residents would understand the irony … yes, he entirely missed the point and didn’t learn much from his mistake.

The billboard now shows a family picture of mother and young daughter flashing white teeth at the camera in the understanding that the husband/father is off installing the solar panels … yes, progress is limited here.

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