Wednesday, July 14, 2010

outrageously sexist solar panels

This obscenity is plastered on several billboards around Milazzo. It just clarifies, in case anyone was still in doubt, what Sicilian males think of women. Here, we have a woman, naked apart from her red shoes, advertising solar panels. This commercial says "Montami a costa zero." A play on words. Montami means 'set me up' ie in the sense of having your solar panels installed - but it also means 'Ride me' and the Sicilian males have photographed the girl in just the position in which they would like to do so.

Needless to say my Spanish friend and other members of the Donne Libere have already been on to the company to get rid of this degrading and volgar and chauvinistic advertisement. The director simply doesn't undersand what the problem is.... There is no hope. 2010 in Sicily.

1 comment:

  1. So this is what has been going on in the Old Country. *Sighs* Hope you guys can overcome this, this is sad. :(